selected work / 2018 — present

Selected Work

I study how people behave, uncover the context behind their needs, and translate those insights into clearer products and growth strategies. My work spans enterprise AI discovery at Bank of America, consumer-product research in streaming, digital analytics, and eight years of building an independent video audience.

USC CS + BusinessAdobe Student AmbassadorProduct & GTM Strategy

enterprise AI

streaming

growth

product work

Mosaic / context engine

From fragmented work to shared context

Mosaic

interviews

600+

files

review

01 · featured product experience

Bank of America — Mosaic

Product Discovery / AI Strategy / Technical Delivery

Conducted 15 interviews across two offices to understand Business Analyst workflows and why existing AI tools failed without project context. Translated those findings into Mosaic, a context-aware AI platform supporting user-story creation, historical matching, documentation, and Jira handoffs, while also building an AI documentation agent that analyzed 600+ legacy files.

✦ 15 user interviews · 600+ files analyzed · internal patent-review submission · return offer

user discoveryproduct directionAI workflowscross-functional delivery

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Intent Layer / streaming discovery

Recommendations know what you watched. What if they understood why?

intent 01

“I wanted to feel understood”

intent 02

“I needed an escape”

intent 03

“I loved the dynamic”

post-watch captureintent taxonomybetter discovery

02 · independent product research

Intent Layer

Streaming Product Strategy / Discovery / Personalization

An independent streaming-product study exploring what recommendation systems miss: why viewers connected with a title. Currently gathering survey and interview data to develop an intent taxonomy, post-watch capture experience, and intent-informed recommendation framework.

✦ Original consumer research · Intent framework and prototype in progress

streaming strategyconsumer researchpersonalizationaudience insights

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winning product case study

03 · winning product case study

Audible — Clip & Share

Product Strategy Lead / UX / Growth

Led product strategy for a five-person team addressing Audible's engagement and trial-conversion challenge among younger consumers. Developed Clip & Share, a social discovery loop for audiobook moments, and redesigned the trial experience around access to a complete first chapter.

✦ First place · Amazon-sponsored product case competition

product strategygrowth loopsaudience researchonboarding redesign

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current role

Adobe Student Ambassador

2026 — present

Selected to represent Adobe at USC; currently completing Adobe Express training and developing campus product-education and engagement plans.

product education · campus GTM

experience

University of Southern California

USC Marketing Communications

Brand / digital strategy / web analytics

Managed WordPress development, email campaign operations (Slate & Campaign Monitor), and web performance reporting across four major USC enrollment portals serving 10,000+ weekly users.

✦ 15% increase in weekly traffic across primary enrollment pages.

wordpresssite migrationsslate & campaign monitorweb analytics

Creator & Content Strategist

Anqclic — Creator Archive

Creative archive / audience growth / video

Grew an independent digital video platform to 5,000+ followers and 630K+ organic views using Instagram Business analytics (drop-off timing, demographics) and Close Friends story preview testing to refine pacing and audio trends. Earned a paid commercial sponsorship outreach from Funimate.

✦ 5K+ Followers · 630K+ Views · Brand Sponsored

content strategyaudience analyticsqualitative testingvideo editing

VP of Marketing & Co-Lead

American Marketing Association

Leadership / division ops / client strategy

Co-leading 30 members across internal marketing and client consulting groups. Formerly Internal Marketing PM, managing a 5-person creative team that drove 120K+ organic social views in 60 days.

✦ 30 members managed · 3 project tracks · 120K+ views

vp leadership30-member orgclient consultingbrand ops

USC Computer Science · CSCI 310

ShareMeal

Product Design / Frontend Engineering / Agile

Designed the primary UI/UX for ShareMeal, a social meal-planning platform built by a software engineering team across two-week Scrum sprints. Created and continuously iterated the Figma prototype, implemented major frontend experiences including the homepage, login, favorites, and profile, and translated stakeholder requirements into a tested, accessible product.

✦ Semester-long full-stack build · ~92% final project score

figmafrontendscrum / jiraaccessibility

Director of Marketing (2nd Term)

USC Women in Engineering

Leadership / digital operations

Re-elected for a second consecutive term as Director of Marketing—retaining 100% of Associate Directors, managing cross-department marketing requests, and organizing WordPress content.

✦ 2nd Term Director · 100% Associate Director Retention

leadershipteam retentioncross-team opscanva & wordpress

additional work & technical coursework

USC Center for AI in Society

CAIS++ — Applied Machine Learning

Applied AI / ML / Technical Literacy

Completed USC's competitive applied AI curriculum, gaining hands-on Python experience building ML classification models for medical imaging (Alzheimer's detection). Provided the technical foundation for evaluating LLM architectures and AI workflows.

pythonapplied mlllm literacycomputer vision

B2B Sales & Discovery Intern

Techsalerator — Market Intelligence

B2B Outreach / Market Research

Conducted B2B market research and qualified enterprise data leads, managing outreach strategy to connect corporate partners (including prospective clients like Uber and Postmates) with global demographic intelligence datasets.

b2b researchlead qualificationmarket discovery