Graduate Send-Off
Class of 2026 celebration collateral
USC Viterbi · Women in Engineering
Building the systems behind belonging.
Director of Marketing · Second Consecutive Term
I lead marketing for USC Viterbi Women in Engineering—turning programs, resources, and student stories into one clear, recognizable community presence.
team leadershipdigital operationscommunity brandweb management
WIE
one connected community
Events + outreach
Resources + mentorship
Student community
Cross-platform media
marketing connects the system
02
consecutive terms
100%
associate director retention
04
person marketing team
03
connected platforms
the assignment
Brand consistency is not only visual. In a student organization, it becomes a form of community trust.
WIE supports undergraduate and graduate women across engineering through outreach, professional development, mentorship, and shared resources. My job is to make that work easy to find, understand, and feel part of.
That meant treating marketing as infrastructure: a dependable intake process, a repeatable publishing rhythm, and a visual language that could hold many programs without becoming fragmented.
01 · leadership & retention
A team people chose to return to.
Clear ownership, useful systems, and room to contribute turned individual creatives into a steady marketing function.
second-term team
Continuity became an advantage.
Director
Associate · returned
Associate · returned
Associate · returned
All three associate directors returned for another term, preserving context, working relationships, and momentum.
02 · cross-team operations
One path from request to community.
A centralized workflow helped events, outreach, and professional development teams get the right asset to the right channel.
01
Request
Centralize collateral, reel, and digital-asset needs.
02
Prioritize
Clarify audience, deadline, channel, and intended outcome.
03
Produce
Build inside a consistent Canva and Figma system.
04
Publish
Coordinate Instagram, Canvas, and WordPress.
what the system supports
Different programs, one recognizable presence.
The system needed to stay consistent without flattening the distinct purpose of each initiative.
01
Events & outreach
Promoting STEM initiatives for USC students and local youth.
02
Resources & mentorship
Connecting students with careers, faculty mentors, and peer networks.
03
Community growth
Creating an inclusive space across disciplines and degree levels.
04
Cross-platform media
Carrying the same message across Instagram, Canvas, and WordPress.
03 · web management
Designing clearly inside real constraints.
With restricted administrative permissions in USC’s Cornerstone WordPress environment, I focused on the layer I could shape: content hierarchy, organization, and maintenance.
Resource pages, event archives, and student information became easier to navigate without pretending the platform constraints did not exist.
visit WIE website ↗Home
Resources
Mentorship
Events
Archive
Resources
Mentorship
Events
Archive
Women in Engineering
Find what you need.
A clearer content hierarchy for programs, opportunities, event archives, and student information.
04 · community archive
Milestones, people, and semester rhythms.
Meet the Eboard
Putting people at the center of the organization
Spring Launch
A clear visual reset for a new semester
what changed
Standardized templates, clearer intake, and coordinated publishing created a more dependable voice—while a returning team kept the system and its relationships growing.