University of Southern California · 2 years
Enrollment communications at digital scale.
Web Operations · CRM & Email · Analytics
Operating four major USC enrollment and registrar portals while connecting CMS delivery, campaign operations, and performance reporting for prospective and current students.
USC enrollment
weekly performance
Enrollment ecosystem
10K+
weekly users
04
portals
02
years
4
core portals
10K+
weekly users
15%
traffic growth
2 yrs
experience
the operating model
From requirement to live experience to measurable signal.
The work connected implementation, communication, and learning—not three isolated responsibilities.
Plan
Translate PM requirements into scoped content and site changes.
Publish
Deploy accessible updates across WordPress, Elementor, HTML, and CSS.
Reach
Format, audit, and dispatch prospective-student communications.
Learn
Report on traffic, referrals, search, delivery, and email performance.
managed web portals
One enrollment ecosystem, four public doors.
live external sites ↗
Undergraduate Admissions
Content deployments · layout updates · mobile optimization
10K+ weekly users ↗02Graduate Admissions
Program requirements · page structure · cross-device QA
Multi-program hub ↗03Academic Records & Registrar
Full legacy-site migration · unified enrollment architecture
Enrollment-critical ↗04Financial Aid
Aid resources · application deadlines · student documentation
High-traffic resource ↗project spotlight · ARR
Moving a legacy registrar site into a unified enrollment architecture.
I supported the complete migration of the Academic Records & Registrar portal, translating project requirements into page structures, content deployment, navigation updates, and cross-device quality checks.
before
Legacy structure
after
Unified experience
standardized design · clearer navigation · mobile consistency
email + CRM operations
From audience list to prospective-student inbox.
Managed campaign logistics in Slate and Campaign Monitor: formatting communications, auditing lists, dispatching student emails, and monitoring delivery errors. I also supported the department’s transition toward Salesforce-based segmentation and automation.
analytics + reporting
Turn telemetry into a story leadership can use.
Aggregated traffic, search, page, referral, open-rate, bounce, and delivery data into visual reporting for department leaders—surfacing performance patterns and diagnosing outreach issues.
impact
15%
increase in weekly traffic across primary enrollment pages
Consistent site operations and performance reporting helped identify opportunities across high-traffic enrollment experiences.
working toolkit
Web + CMS
WordPress · Elementor · HTML · CSS · migrations
Email + CRM
Slate · Campaign Monitor · Salesforce transition
Data + reporting
Google Analytics · email telemetry · SEO · visualization